The Ultimate Test: 1,440km. 24,000m of climbing. 1 Protected Bike.
They call the Atlas Mountain Race (AMR) the hardest and most extreme race in the world for a reason. It is a brutal, self-supported bikepacking race through the Moroccan High Atlas — a landscape defined by fixed-gear climbs, sharp gravel, and relentless, heat-baked rock.
When GCN presenter Conor Dunne signed up to take on this 1,440km monster, he knew his physical limits would be tested. But more importantly, he knew his equipment would be pushed to its absolute breaking point.
Conor’s Mission: Focus on the climb, not the consequences.
As the global leader in bicycle protection, RideWrap was proud to support Conor on this journey.
Our mission is simple: to help riders get the most out of their bikes.
For an ultra-endurance athlete like Conor, that means ensuring the focus stays on performance, not preservation.
“[The bike] is really taking a beating, but it’s doing well. One of the benefits of having RideWrap is that you can take a brand new frame like this and give it protection. I’ve started to bond with the bike and I want it to last as long as possible” – GCN Presenter, Conor Dunne
By reducing avoidable wear and shielding against the abrasive Moroccan grit, RideWrap ensured Conor’s focus stayed on his power output and navigation, and not on his bike. From high-velocity rock strikes on technical descents to the constant, sawing friction of bikepacking bags over four days of riding, his Tailored Protection™ kit kept his rig race-ready from the start line in Marrakech to the finish on the coast.
The Torture Test: Why RideWrap Frame Protection is Essential for Bikepacking
Bikepacking at this level presents a unique set of challenges for a bike frame. While crashes are always a risk, the silent killer is “bag rub” — the constant vibration of straps and packs against carbon and paint, fueled by a fine sandpaper of trail dust.
GCN trusted RideWrap for three key reasons:
- Highest Coverage: With up to 99% coverage, our Tailored Protection™ kits protect against the specific friction points of bikepacking bags and extreme trail debris.
- Unrivalled Durability: Our proprietary film is 40% thicker than the competition. It’s precision-engineered to handle any terrain you throw at it, even in the Atlas Mountains.
- Advanced Technology: The superhydrophobic topcoat means that even after days of extreme dust and mud, a simple wipe-down keeps the bike looking fresh.
Whether you’re racing across a continent or simply hitting your local loop, equipment worry is a distraction you don’t need. RideWrap is designed to take the hits so your bike doesn’t have to.