What is RideWrap?

Riders from around the world trade their hard-earned dollar for top quality bicycles. They want to ride hard and they want their products to perform.

There are two types of biker. One gets a new ride every year and then flips it for the latest and greatest. The other find their perfect steed and wants to keep it in perfect condition for years to come.

Either way, riders want their bike to look fresh and stay that way.

That's where we come in

Bicycle Protection Accessories

Engineered for Precision

Rider Owned & Operated

From humble beginnings

2018

Dan and Callum founded RideWrap in 2018. They are the heart of the company and are always sure to find time to ride, even as our company expands across the globe.

RideWrap is a rider-owned and operated business. Since the beginning, our objective has been simple: help riders get the most out of their time riding bikes.

RideWrap was born out of a need to protect the investment riders make when they buy a bike.

With nothing available on the market, RideWrap created a product to fulfill that need. RideWrap combined a background in precision engineering and a love for riding bikes to build a proprietary system that produces industry-leading frame protection components for all bikes and riders.

NOW

Though we sometimes hear a tone of surprise when we mention we've got Tech Reps across Europe or a shop in California, there's no question about it, RideWrap is global! Here's the lowdown on our international company.

Whistler, Canada — HQ. Our headquarters are based up in BC amongst some of the best riding (snow and dirt) in the world. This is where RideWrap was born. Our team in Whistler includes production, ops, distribution, local installs, design, marketing, web development, and our other corporate support teams (exec support, finance & HR).

Golden, Colorado, USA — Golden was our first RideWrap location after Whistler. We set up shop in Golden for one reason: to get kits on bikes faster in our largest markets. We also have access to a whole range of bike brands to collaborate and measure bikes as soon as possible.

Santa Cruz, California, USA — Originally a contender for our first USA production location, "The Wrap House" in Santa Cruz was too cool to miss out on. Here we opened our first Install Shop, with a small team of expert installers and industry connections. RideWrap Santa Cruz is perfectly positioned for fun and building community.

Melbourne, Australia — Global domination was missing one very important element — our first southern hemisphere shop! We found a prime spot in Lilydale, just a short drive from the Yarra Ranges and within the greater metropolitan area of Melbourne. This means we can now service the APAC region whilst providing install services to our local riders.

Surrey, UK — As of May 2024, we adopted some ducks and made our UK home alongside a pond in Surrey. With production and install facilities, we service our UK market from here.

Freiburg, Germany — In July 2025, we opened our first EU RideWrap location in the amazing city of Freiburg to service our European customers even better.

And with customers all around the world, we need bikes measured all around the world too.

That's where our global Tech Rep team comes in. They represent us throughout the UK, and across Europe and North America. They're out there making industry partners and measuring anything they can get their hands on.

Our Team

Founders

Callum Rostron

Director & Co-Founder

Riding: Technical trail guy.

What he's about: Operations extraordinaire. Callum keeps our shops running and your purchases churning out.

Connect with Callum on LinkedIn

Dan Seguin

Product Director & Co-Founder

Riding: Flow jump guy

What he's about: A tried and true builder, Dan develops products, processes, experiences, and whatever else.

Connect with Dan on LinkedIn

RideWrap is a rider owned organization.

We've built our team on a shared passion for the sport and for the products we make.

We've taken the time to develop precisely engineered products, getting our hands and bikes dirty to ensure the best protection for your ride and the best customer experience, day in day out.

Our promise is that each and every protection product will protect your bike with outstanding durability, performance, appearance, and overall quality.

Join our Team

We're Hiring

We offer a collaborative working environment where the entire team is dedicated to protecting bikes, getting involved in the community, and learning about all things bikes. We provide access to great industry discounts and offer flexibility so you're ready to hit the trails or the slopes when the conditions are prime.

See job opportunities

About